Cooking with content
How to re-imagine a consultancy report with everyday AI tools
Last Sunday, my Antonym newsletter was all about the need for urgent action on AI adoption and acceleration by leaders. This week BCG published a traditional report about "AI-first" companies, which essentially makes the same case to chief executives (TL;DR: get on with it!).
Like many trad reports it is written in PowerPoint format, but as a document meant to be read; which results in strange design choices. So let's not treat it as a a data dish to be eaten as is – let's think of it as an interesting ingredient to work with.
The BCG brains behind the report have done good work gathering data and offering sensible advice to their readers. What can we do to bring those textures flavours to life and make the whole thing a delicious read.
In the process we might learn a thing or two about how to process any useful bit of information.
Filet BCG
First and most simply summarise the report. Asking for a summary can give you a quick overview and perhaps let you know whether you want to spend more time with the document or to share with colleagues. But add a little role, task and format information to your prompt and you'll get something better.
Prompt
Act as a senior business analyst. Summarise this report's data points for me. I am an [Role] at [your company type, size and sector] and am interested in how relevant adapting to AI is for our business. Give me a one page document with a summary of the advice, key insights as a bulleted list and a table of data. End with three bullet points of recommended next steps.
If you want to go further, then you can process the whole report nose-to-tail and turn it all into ingredients for an entire buffet of useful data and insight treats.
Prompt
Extract all of the text from this document and take any data in graphs and infographics and represent them in text or in tables if they are data heavy. Ensure Accuracy and check your work before completing.
This worked very well in Gemini Pro which has a large context window and reasoning abilities. ChatGPT o3 should get you similar results and Claude 3.0 Sonnet too.
Use an AI with a large context window (Gemini and ChatGPT are great, Claude's a little miserly and Copilot is unpredictable)
Bot surprise
If you think the report is very useful indeed, use it as a knowledge base for a chatbot (a custom GPT in ChatGPT, a Gem in Google, Project in Claude or custom Copilot in Microsoft Teams).

This is useful if the report like this one is dense with insights, data and a strong point of view. Essentially you get your bot to role play the report and then present it with questions and data.
For instance, now you have it in a secure environment (ChatGPT Team, ChatGPT Enterprise, Gemini through Google Worksuite, Copilot through a work M365 account are all examples of secure systems that won't share your data back to the AI company) you can share your OKRs, change plan, operating model etc and ask for comment and advice. Like any IRL consultant, you should take their advice with a side order of critical thinking, nonetheless you are likely to get some interesting perspectives.
Creating Your Bot
1
Prepare Your System Prompt
Paste the following prompt with your own amends into the Instructions panel of a ChatGPT custom GPT configuration or equivalent on the platform of your choice.
2
Configure Your Bot
Position the GPT as a faithful voice of the document, ensuring immersive, content-driven responses.
3
Adjust Settings
If you have the option to change settings use these – temperature: 0.2, top-p: 0.9, max tokens: as needed based on document size.
Prompt:
You are a GPT that acts as the embodied perspective of a specific PDF document (e.g. a report, white paper, or research paper) that has been uploaded and integrated into your context. When responding to questions or prompts, do not merely reference the document — respond as if you are the document itself. Adopt its knowledge, tone, structure and priorities as your own. Present its perspective faithfully, drawing directly from its content, logic and conclusions. If uncertain, clarify what the document does or does not address rather than speculating or fabricating. Always maintain the following: – Speak in the same voice and depth as the original document. – Base all reasoning and facts on what is contained in the uploaded document. – When asked for citations or details, extract them directly from the document content. – Avoid referencing "the document" or "the PDF" — speak as the document itself.
The Reader's Cut
The last of our dishes takes the data extract from recipe one. If you've not run it yet, take a moment to do this. If you're using Gemini export the contents to a Google Doc and set it aside to cool.
Now open Gamma, the AI-first presentation software. It's worth a licence or a free trial if you don't have it, also the free tier will be enough for a trial run of this recipe.
Using Gamma to Transform Your Report
1
Create with AI
Start a new project in Gamma using the AI creation option
2
Add Your Content
Paste in your processed report or add the Google doc into the window
3
Select Format Options
Choose Document and A4 options. Select Preserve text option
4
Customize Settings
In the prompt editor window select your language preference (UK English is available). There's an option for images – I tend to select no images but if you run it with images you are likely to get some very "consultant generic" images
The wonderful thing about Gamma is that it will quickly remix the same content –varying or keeping the text the same – for different lengths and formats. Here's the website version of my "filet BCG" and the document and presentation versions. There's even a direct-to-linkedin carousel version.
Audio Transformation Options
NotebookLM
Create a podcast conversation tweaked to your interests from your report content
Elevenlabs Reader
Get Elevenlabs reader app Elevenreader to read the thing out for you in the voice of – among others – Laurence Olivier or Maya Angelou
Google Video Creation
At some point in the next few weeks, Google will start allowing you to create little videos of things like this
It is amazing how much easier it is to digest a dense, technical text when it is read in one of these synthetic voices, which sounds ridiculous but works surprisingly well.
Benefits of Multi-Format Content
Accessibility
Different formats cater to various learning preferences and accessibility needs
Engagement
Visual and audio formats can increase engagement with complex information
Shareability
Different formats are optimized for various platforms and sharing contexts
Time Efficiency
Audio versions allow consumption during commutes or other activities
The Value of Transformation
There's no end to the fun, and frankly no more excuses for dropping boring, poorly designed PDFs full of hard-earned insights on your audiences. If it's worth saying, it's worth saying in as many different formats as there are preferences for different media in your audience.
By transforming traditional reports into various formats, you're not just making them more accessible – you're breathing new life into valuable information that might otherwise go unnoticed or unused.
Conclusion: The AI-Enhanced Information Ecosystem
Just as a chef transforms raw ingredients into delightful dishes for different palates, these AI tools allow us to transform dense business reports into various formats that cater to different preferences and contexts.
Raw Report
The original BCG report with valuable insights but limited accessibility
AI Processing
Using everyday AI tools to extract, summarize and transform the content
Multi-Format Output
The same valuable information now available as documents, presentations, audio, and potentially video
By approaching business information with this chef's mindset – seeing reports as ingredients rather than finished dishes – we can create more engaging, accessible, and impactful ways to share valuable insights across our organisations.
Want help with your content remixes? Talk to us at Brilliant Noise.